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The Law of Shitty Clickthroughs andrewchenblog.com
in PPC

The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Continue Reading

5 minute read


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