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The Importance of Timeliness
delightedrobot.com
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Jake Ludington
@jakeludington Aug 14 2013
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When the power went out during the 2013 Super Bowl, one company took quick decisive action to become the biggest advertising win of the night. It wasn’t done in a multi-million dollar 30-second ad, either. It was done on Twitter by the Oreo division of Nabisco. Oreo sent a tweet within minutes of the power failing and the game being called to a halt. Continue Reading
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That tweet by Oreo will no doubt go down in history. Excellent post, I loved reading it.
Most of content marketing is all about mastering the art of timeliness: trends, hashtags, news etc and leveraging that information into something that can be spun relating to your brand.
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