Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that businesses can shoot for to achieve local SEO success. The overall formula for winning at local business listing optimization consists of the fundamental building blocks of all successful SEO: creating great content, acquiring local citations, link building… Continue Reading