I launched GatherContent back in September and was covered by TechCrunch on launch day. We didn't close a round of funding, my story isn't particularly ground breaking and the start-up isn't a sexy new photo sharing app. Here's how I did it:Research similar niches, not productsWe're helping web professionals so I started by researching start-ups that were operating in similar niches to us (but were not similar products) that had also been covered.

4 minute read Continue Reading