The Network For Marketing Professionals
The Case For Decreasing Affiliate Commissions
in PPC

Affiliate Manager extraordinaire, Geno Prussakov, tweeted a screen capture of an advertiser email announcing an affiliate commission reduction to 1% for the remainder of 2012 in order to “maintain budgets.” Geno paired the picture with “Isn’t the very idea of performance-based marketing to be budget-immune?!” It’s great to see performance marketers thinking about the affiliate channel in relation to budget because the same budget challenges apply in all… Continue Reading

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