Sometimes being original is hard. Sometimes you just wanna do anything but write that blog post. And when these two universal truths combine, we get the content marketer’s standby: the ol’ compare-two-things blog post. They usually have a headline like “X things Y can teach you about Z,” and they either: capitalize on a pop culture moment or figure provide specific instruction from a universally understood source or just let the writer write about something he or sh… Continue Reading