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The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky
blog.kissmetrics.com
Added by
Lauren Hall-Stigerts
@hallstigerts Feb 15 2012
in
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You should already know that clarity trumps persuasion for making sales. In fact, to borrow a metaphor from direct-response expert Dean Rieck, your copy should be like a shop window—completely invisible, affording a perfect view of the thing you’re selling. But as with most important things in life, that’s easier said than done. Continue Reading
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