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The 4 key challenges all CMOs are facing. [IBM Study]
fuelingnewbusiness.com
Added by
Jay Neely
@JayNeely Jul 14 2012
in
Industry News
As CMOs struggle there is a window of opportunity for ad agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. Continue Reading
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