Today’s infographic covers the gamut of sales funnel testing, but I’m going to flip the order a bit to show how it should piece together for your marketing campaigns.
Here’s how KISSmetrics have ordered it in the infographic:
Test your landing pages
Test your signup forms
Test your PPC campaigns
Test your media buying campaigns
Test your email campaigns
All of these can improve your conversion rates, but the way in which you position them needs careful consideration as they&… Continue Reading