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SXSW 2012: Avoiding Bulls**t Personas – A Case Study
apogeeresults.com
Added by
Joshua Butler
@JoshuaJButler Mar 13 2012
in
Conversion Rate Optimization
I was flipping through the SXSW Interactive 2012 schedule for Monday and I came across a session with a name that caught my eye, “Avoiding Bulls**t Personas: A Case Study”, I figured I would check it out. I went to the presentation that was given by Jill Christ, of Lyda.com and Stephanie Carter of BoltPeters. Continue Reading
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