I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought. I know, I know; I can already hear the protesting… “But I’m getting that hit report every month! Everything must be set up right!” The truth is that these days, your data is an organizational asset – perhaps the most valuable one you ha… Continue Reading