Stop me if you’ve heard this one:Your bootstrapped startup is finally off the ground. You’re able to spend $6000/mo on AdWords to drive leads. Sure the conversion rates could be better, and sure it’s not the best ROI on Earth, but on the balance it’s making money.You don’t have a huge budget, but you can plough some of your winnings back into advertising. Continue Reading
This is a great article for *small* budget advertisers. It's written for startups that are growing. In the example the Adwords budget is $6K/mo, so we aren't talking peanuts here. It's about where do you spend your time optimizing? I struggle with this all the time.
http://www.inbound.org/articles/view/solving-the-low-budget-online-marketing-dilemma
Idk what happened, but it looks like one got through the duplicate filter cracks.
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