Image courtesy of Mattel As with the Mommy Wars and the Cola Wars, sometimes the media is compelled to draw battle lines where none are needed. The latest skirmish might be called the Click Wars. In one corner we have search engine optimization. In the other corner we have social media. Which is the more important digital marketing tool? One recent Click Wars skirmish took place in February between two tech industry giants: BuzzFeed and SEO guru Marshall Simmonds. Continue Reading