Something that I love about SEO is that it is in an ever changing discipline. What worked for you last year may not work at all for you now, or in the near future. This is something that is often a bone of contention, causing disputes within the SEO fraternity, and further afield. However, this ‘ever-changing’ nature can lead to areas of confusion (and out-and-out dispute) with which tactics are the right ones. Continue Reading