What defines a successful business?  Sales.  Profits.  Revenue.  ROI. What defines a successful SEO campaign?  Sales.  Profits.  Revenue.  ROI. SEO goals mirror business goals.  SEO tools and software measure SEO tactics. Because many potential clients see SEO as a sort of mystical hocus-pocus exercise, their conversations with SEO vendors frequently stray from their bottom-line business objectives to asking questions that reflect a very imperfect kno… Continue Reading