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Segments of One: Smarter Targeting for Your Customers
inc.com
Added by
Dharmesh Shah
@dharmesh Jan 30 2012
in
Analytics
shutterstock images What do Pandora, Netflix, and Amazon all have in common? All three are world-class "segmenters."Almost everyone segments to some extent—targeting different customers with different marketing—but typically those segments are big, macro-level segments. Continue Reading
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