We’re all very aware of the advantages to implementing schema.org structured data on our websites. The extra semantic mark-up unlocks a host of special features in Google’s search results, primarily in the form of rich snippets for various different types of content. From star-review ratings to product information, Google is increasingly using rich snippets to provide additional details about the webpage it is ranking, and that in turn yields stronger click-through rates from SERPs… Continue Reading
Im keen to hear other views on this? Im not convinced Schema.org is a move to save cpu, more like a move by Google to improve their own SERP's and keep users on their monetised pages rather than clicking away to another website...
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