The Community For Marketing Professionals
1
"Revolutionary": Apple's over-the-top presentation style, by the numbers venturebeat.com
in Events

An Apple announcement throws out more superlatives than a stadium full of Justin Bieber fans. Steve Jobs and now Tim Cook are renown for subtly persuading their audience by describing products as the “best,” “greatest” and “most innovative.” In their brief two hours on stage, Tim Cook and his colleagues stayed true to Apple’s style. Continue Reading

1 minute read

1 upvote

No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!