1 3

Retweet without reading & how it affect Journalism strategy on Twitter mediabistro.com

in Social 218 views

Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either. Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of . Continue Reading

3 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!