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Real-Time Marketing: Only the Dumb Survive mashable.com
in Advertising Future of Marketing

Oreo is credited with starting the real-time marketing trend last year during the Super Bowl. This year, the brand may be ahead of the curve once more. Shortly before the game, Oreo told fans it wasn't going to try to top itself at Super Bowl XLVIII: Hey guys…enjoy the game tonight. We’re going dark. Continue Reading

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