Reporting on the success of your SEO work by using ranking reports alone doesn’t really paint a full picture. Good SEO should be about way more than just improving rankings; for starters is your client making more money, how’s their organic traffic growing, what does their brand look like online? Using ranking reports in conjunction with other metrics can provide a wider picture of how your website is performing and help to educate the client as to what they are getting from SEO, a… Continue Reading