There has been a lot of talk about Google’s Quality Score lately. In a quick write-up of the current discussion, I want to extract some interesting facts and figures about it. I argue that you shouldn’t ignore good old Quality Score. A recent announcement by Google about changes in the way Quality Score will be reported has sparked a renewed discussion around this infamous metric. Continue Reading
9 upvotes
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Ankit Oberoi @oberoiankitCTR plays an important role, true, however, it is not the only important factor. I once placed the keyword searched by the user dynamically on the landing page, which actually helped improve the quality score quite a bit and allowed us to reduce the costs by about 15-18%.
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I could also argue a lot of this, but I won't. CTR plays a hue role into the other factors that make up the quality score. Nice post either way, like reading about this.
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Joël Meier @meierjoelThanks for the feedback, guys. Ankit, you're right, CTR is only one of the factors, but it's certainly the most important one. QS is about predicting a click on an ad. Regarding landing page optimization: As Frederick Vallaeys notes in his excellent post "Quality Score explained by a former Googler" (http://searchengineland.com/quality-score-explained-by-a-former-googler-166007), it gets a lot of attention by advertisers, "probably more than it warrants". But if it works for you that's awesome!
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