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Primary Colours - American Election Branding adtrak.co.uk
in Branding

November 6, 2012 Alun Davies Today, America goes to the polls to vote for their President for the next 4 years. Americans know a thing or two about staging an election. Whilst our more reserved British values might cause us to scoff at the spectacle of it all – the emphasis on personality over policy, the attack ads – American political gurus understand the importance of a co-ordinated and branded campaign. Continue Reading

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