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Predictive Analytics: The Power Behind Next-Gen Marketing
cmo.com
Added by
Shawn Cohen
@shawnccpr Mar 20 2013
in
Metrics
We’ve all had a front-row seat for the marketing transformation: digitization, real-time, social media, content marketing, marketing measurement and dashboards, marketing automation, and inbound marketing. These were not ephemeral ideas. They had the power to transform the very nature and role of marketing–and transform we did during the past decade. Continue Reading
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