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Prediction: Anchor Text is Dying...And Will Be Replaced by Co-Citation seomoz.org
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The classic ranking signals: links, authority, keywords, and anchor text - have long remained dominant in Google's search rankings. But in the past few years, we've seen the rise of citations for local rankings, and now, we may be seeing more co-occurence of terms and links in search queries, in text content, and in links becoming more of a factor. Continue Reading

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