Smartphone-toting consumers are embracing a world in which they can find out about (if not buy) almost anything they encounter out in the real world, anytime. Learn from the brands already capitalizing on this trend, then get going! We flagged POINT & KNOW as one of our 12 Crucial Consumer Trends for 2012, but now here’s a full Trend Briefing showing how POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. Continue Reading