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Pitching Reporters Via LinkedIn PPC: Media Relations in the Social Age aimclearblog.com

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In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels have been used as mediums to deliver pitches to editors and reporters since the dawn of public relations. Continue Reading

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