Tweet New research from GroupM UK has provided an in-depth look at the UK search marketing landscape for the first time. Conducted via Nielsen, the study yielded a plethora of valuable insights including: Paid search accounted for only 6% of total clicks from search engines across the UK search landscape Number 1 result in organic search gets on average 48% of clicks, but 80% of clicks on brand search terms and 35% on non-brand search terms Women click on paid search results slightly more ofte… Continue Reading