Thank you! Content is so much more than just writing a draft in a word doc, it takes a lot of management too.  I'd say only 30% of my time is spent writing and the other 60% is spent formatting, editing, syndicating emailing influencers etc. Writing is only part of the battle. I also find that bottle necks are a huge problem when working with clients, everyone wants a say and before you know it, a month has gone by and the piece is still sitting unpublished Basecamp.  Great piece Joel!