authored by Erin Sagin Ad Extensions are by far one of the easiest and most impactful ways to boost your paid search performance.  Not only do they require minimal set up time, but they are displayed at no additional cost.  A serious win-win situation for all PPC managers out there!  Most of us are familiar with the basic extensions, such as Sitelinks and Call Extensions, but Google has really upped the ante in the last few months. Continue Reading