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My new favorite marketing resource - Harvard Business School Marketing hbswk.hbs.edu

in Offline Marketing 330 views

10 Dec 2013 Working Papers Information and Incentives in Online Affiliate Marketing Benjamin G. Edelman and Wesley Brandi Compared to historic advertising methods, online marketing invites advertisers to attempt a sharply increased quantity of partnerships. Online relationships reduce the transaction costs of buying ad placements. Continue Reading

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