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Most Valuable Ecommerce Customers Come from Organic Search searchenginewatch.com

in Analytics E-Commerce Metrics 275 views

Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Continue Reading

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