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Measuring Sitelinks in AdWords & Google Analytics lunametrics.com
in Advertising Analytics Metrics

The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were. What are sitelinks? These ad extensions are links (and sometimes additional copy) below the traditional ad that help users navigate to a more specific destination. Continue Reading

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