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Marketing automation ROI hits 28% -- but half of companies aren't sure it's worth it
venturebeat.com
Added by
Alexander MacGregor
@alexmacgregor May 06 2014
in
Productivity
You might think it’d be hard to find a corporate investment that pays back almost a 30 percent return but still doesn’t seem worth the effort. But a new survey we’re running on marketing automation with Ian Cleary of RazorSocial shows that’s exactly the case for marketing automation. Continue Reading
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