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Marketers Look to Solve the How and Why of Content Creation adage.com

in Content 184 views

Content marketing remains the bright, shiny objet du jour for marketers, even as they work to figure out how to best implement it and measure results. Content marketing is attracting its share of marketers' budgets -- 12% on average -- and more than half of marketers plan to spend even more in the coming year, according to a survey Ad Age conducted in late 2012 of nearly 600 marketers. Continue Reading

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