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Logic vs. Magic: How to Really Succeed in Digital mediaispower.com

in Branding 355 views

  There has long been a debate in marketing between appealing to either the “logic” or “magic” parts of the consumer mind. Do I offer them a coupon? Do I appeal to their aspirations? How do I know when to do which? And is there ever a time when I can do both? The very fact of the matter is that logic should matter very little to your brand nowawadays, at least from a messaging standpoint. Continue Reading

4 minute read

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