Social media are defined as "those interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content" Kietzmann et al. (2011, p. 241) This video animate is based on the social media honeycomb framework presented in this posting: Friendster, Hi5, Facebook, LinkedIn, MySpace, YouTube, Flickr, Technorati, Reddit, Digg, Delicious, Twitter: there is a rich, diverse and ever growing ecology of social media sites, offering various functi… Continue Reading