If you have been doing community management for a few years chances are you think that it is or should be strategic. If you are a CEO chances are you haven’t even heard of community management let alone prioritized it as strategically imperative. And there is the rub. The role of community manager is often quite tactical – welcoming members, moderating issues, making connections, curating content – but at The Community Roundtable, we also see community management as a disciplin… Continue Reading