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Integrating Owned, Earned & Paid Media For Better SEO searchenginewatch.com

in SEO 222 views

For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are independent functions. In fact, a surprising number of brands manage these functions without the benefit of integrated planning and execution. Continue Reading

8 minute read

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