The days of PR being its own silo are over. With the megatrend of B2B waking up and measuring the ROI of publishing, blogging, sharing through social media, and SEO, Marketing and PR are inextricably linked. Brian Kardon (@bkardon), CMO of Lattice Engines, said it best in a recent interview with Fast Company (BTW: well worth the read!) when asked, “How do you measure PR?”: “Is there a way we are NOT measuring PR?” said Kardon. Continue Reading