Recently, I saw a commercial for the new Toyota Camry. Now, being a car guy it wasn’t the Camry that caught my attention, but rather a new piece of technology inside it – a console with built-in Bing search. The SEO in me quickly kicked the car guy in me to the curb (pun intended). Could this be a new form of mobile search sneaking up behind us at a red light? All I knew was that I wanted the data.

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