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Impact of Google Adwords Quality Score on Cost-Per-Click vuurr.com

in PPC 498 views

Before Google implemented quality scores for search advertising, Google searches were overrun with irrelevant ads that linked to sites with little content.  Any marketer could bid on nearly any term and show in the paid results and placement was simple: higher CPC bids equalled higher ad rank.  This created an overall poor search experience for the user. Continue Reading

3 minute read

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