The Community For Marketing Professionals
If you think that's what we want, why don't you give it to us?
sethgodin.typepad.com
Added by
Ed Fry
@edfryed Apr 22 2012
in
Entrepreneurship
The sign in front of the breakfast bar at the hotel says, "from garden to table." Really? Virtually every item I see has been processed four times, steamed, stored and steamed again. Marketing pitches are finely tuned to resonate with the audience in mind. Too often, though, the marketer is only in charge of the pitch, and someone else in the organization has to make the thing. Continue Reading
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I love this bit especially: "Marketers need to spend less time making promises and more time keeping them. They rarely do because the paying customer isn't their customer. Their customer is the quality control department, the accounting department and the "don't-rock-the-boat" department." -
Give marketers crap to work with, and you get crap marketing. Simple, but still not well-understood.
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