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I'm Not Your Consumer
fastcocreate.com
Added by
Jake Ludington
@jakeludington Jan 10 2013
in
Industry News
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns. The worst offense is that it presupposes a response you haven’t earned yet. Continue Reading
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