In 2012, I wrote a detailed post on Moz.com on how to write emails that get better response rates. Since then, things have changed incredibly within the digital marketing spectrum. Outreach and communication is my favorite subject, so I ran some tests and experiments to find out what has changed in regards to that in SEO and link building.

As a result, I found out that if you are using email templates, you will receive low response rates (or no responses at all); but even if you are writing customized emails, your response rates may have dropped in the past few years.

In this post, I'll share what's likely behind this major change, and what you should alter in your email and outreach process to increase response rates. Continue Reading