The Lean Startup movement has spread like wildfire. Eric Ries’ book by the same name has inspired a whole generation of smart entrepreneurs who are getting early customer feedback on Minimum Viable Products (MVPs) so they can decide whether to pivot or persevere. But what if you want to test customer demand before even building a minimum viable product? What if there was a way to create a sort of minimum viable product without actually creating a minimum viable product? But first, a littl… Continue Reading