Twitter has always proven a popular platform to get your message out there in a concise 140 characters or less and while your followers will always value seeing your tweet amongst their timeline, the interaction between the brand and the follower is nothing more visceral than words on a screen. To take that moment past the periphery of life on social media, brands implore many strategies; asking questions, posting pictures and running competitions to name just a few. Continue Reading
13 upvotes
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Amit Chanda @amitmegatherion#AskSocialDom
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Dominic Moriarty @thedommoriarty:) Glad you like the hashtag. #AskWebDesignAmit?
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mycharitywins.com @mycharitywinsWhat do you think of q&a's compared to competitions in terms of engagement and value for the brand?
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Dominic Moriarty @thedommoriarty
It really depends on how you are asking people to enter the competition. Follow & RT competitions certainly have their place but there's such a large 'comping' community (people who just use Twitter to enter competitions), that the vast majority of followers you attract don't actually have a genuine interest in the brand. Although it's a bigger ask, getting people to engage directly is far more valuable and creates a lasting memory with those who participate. It really helps build brand advocacy. Running a Q&A works both ways too, for example brands can use them to research into what their followers think about a new product/services.
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