14 4
How To Manage PPC Closely To A Budget searchengineland.com
in PPC

A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was setting expectations with client C-Level executives and educating them about what is and what is not possible with online marketing campaigns. Continue Reading

6 minute read


Get more things like this direct to your inbox.


No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!