By Zach and Elizabeth This is part II of a 3 part series on stats and best practices for improving your open rates, unsubscribe rates, and click-through-rates in your email newsletters. Click-through-rate on content positively correlates with open rate According to Statwing (which is an awesome stats tool!), there is a very high statistical significance of higher open rates being a predictor of higher click-through-rates on your newsletter content.

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