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How to Harness Your Company’s Knowledge to Convert Leads blog.influenceandco.com
in Content Conversion Rate Optimization

To help you categorize important information and simplify the content creation process, check out our knowledge bank template. Make sure to establish guidelines for uploading information to maintain consistency, and require employees to sign their names to their contributions. This way, you’ll know who to talk to when questions arise — believe me, they will. The content in your knowledge bank will vary by company and industry. You may want to add tabs for internal processes, services offered, and conference notes, depending on your line of work. But there are a few key tabs you’ll want, regardless of your field: Continue Reading

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